UNKIBBLE

Finally, Fresh Dog Food at an Affordable Price

4.9/5 (338  Reviews)

100% fresh, whole ingredients. More convenient than fresh-frozen. 40% less expensive. Our most popular product.

The freshest dry dog food ever. Made with real ingredients, and delivered to you.

SEE PLANS & PRICING

Take a 3 Minute Quiz to get your Personalized Plan + Special Trial Offer.

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Thousands of tails wagging!

See what our customers are saying.

100% Whole Foods

Real ingredients in
radically simple recipes

Personalized Plans

Meals customized for your dog's
weight, breed and activity level

Vet Developed

Exceeds industry standards

No Retail Markup

Sold directly to you to keep
quality high and price low

A personalized scoop, just
for your pup.

No more measuring. No more guesswork. Just scoop and serve the perfect amount for your dog's unique needs. Take our quiz to find the perfect plan.

TAKE THE QUIZ
Chart

Save On Fresh

You shouldn’t have to break the bank to feed your dog fresh. On average, UnKibble is 40% less than fresh-frozen options.

Use those savings to buy your dog (or yourself!) something nice.

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UnKibble vs. Kibble
There's really no comparison, but here it is anyway
VS
  • UNKIBBLE
  • Fresh, whole ingredients
  • Real meats only
  • No artificial additives, colors or flavors
  • Gently dried at low temp
  • Custom plans and scoops
  • KIBBLE
  • Feed-grade ingredients
  • Powdered meat meals
  • Fillers and additives
  • Extruded at high temp
  • Confusing feeding guidelines

Join the UnKibble Revolution

We are rewriting the rules of dry dog food. Kibbles use powdered meat meals, cheap fillers and processed junk. Our product is different.

It’s not kibble. It’s UnKibble: the only Fresh Dry food for dogs.

START TODAY
A personalized plan, just for your pup.
Take our quiz to customize your dog's plan - starts at $7/week.
small dog
Bella
Dachshund
3 years old, 5 lbs
Health issues: Allergies and coat issues
Favorite Flavor: Beef + Barley
starting at
$1.06/meal
middle dog
Luna
Beagle
2 years old, 40 lbs
Health issues: Overweight
Favorite Flavor: Chicken + Brown Rice
starting at
$1.99/meal
big dog
Sunny
German Shepherd
10 years old, 65 lbs
Health issues: Dental issues
Favorite Flavor: Beef + Barley
starting at
$3.08/meal
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  • Uncompromising
    Quality

    We use only 100% whole food. We’re so proud of our ingredients, we print them on the front of every bag.

  • Unbelievable
    Taste

    We turn fresh food into crunchy pieces dogs dance for. Even the pickiest eaters will love the taste of UnKibble -- we guarantee it.

  • Unmatched
    Customization

    We build the perfect vet-developed plan for your dog’s unique needs. A custom scoop for your pup removes any portioning guesswork.

  • Unbeatable
    Value

    We sell directly to you. No retail mark-up means a better price for you.

UNKIBBLE MY DOG’S BOWL

Vet-developed innovation

Our team of vets created a whole new approach to dry pet food. We combine fresh meats and veggies with our one-of-a-kind Fresh Dry process.

The result is the next generation of dry dog food, made with only fresh, whole ingredients and no preservatives. It’s as easy as kibble, but way, way better.

Perfect for puppies and adults

All of our UnKibble and Fresh recipes meet or exceed the standards set by AAFCO's Dog Food Nutrient Profiles for all life stages.

If you've got a puppy, we'll take that into account when building your plan, then we can adjust your plan as they grow.

Perfect for puppies and adults

All of our UnKibble and Fresh recipes meet or exceed the standards set by AAFCO's Dog Food Nutrient Profiles for all life stages.

If you've got a puppy, we'll take that into account when building your plan, then we can adjust your plan as they grow.

Four radically simple recipes

With a taste, texture, and smell they can’t resist, even the pickiest
pups find themselves licking their chops.

chicken-brown-rice-recipe

Chicken + Brown Rice

Chicken, Brown Rice, Sweet Potatoes, Carrots, Apples, Kale, Sunflower Seeds, Ginger Root, Kelp

beef-barley-recipe

Beef + Barley

Beef, Barley, Flax, Carrots, Green Beans, Beets, Cranberries, Rosemary, Kelp

cod-salmon-recipe

Cod + Salmon

Cod, Salmon, Sweet Potatoes, Pumpkin, Sunflower Seeds, Tapioca, Strawberries, Carrots, Spinach, Parsley, Rosemary, Kelp

turkey-recipe

Turkey + Sweet Potato

Turkey, Sweet Potatoes, Brown Rice, Flax, Cranberries, Apples, Spinach, Salmon Oil, Ginger Root, Kelp

Four radically simple recipes

With a taste, texture, and smell they can’t resist, even the pickiest
pups find themselves licking their chops.

chicken-brown-rice-recipe

Chicken + Brown Rice

Chicken, Brown Rice, Sweet Potatoes, Carrots, Apples, Kale, Sunflower Seeds, Ginger Root, Kelp

beef-barley-recipe

Beef + Barley

Beef, Barley, Flax, Carrots, Green Beans, Beets, Cranberries, Rosemary, Kelp

cod-salmon-recipe

Cod + Salmon

Cod, Salmon, Sweet Potatoes, Pumpkin, Sunflower Seeds, Tapioca, Strawberries, Carrots, Spinach, Parsley, Rosemary, Kelp

turkey-recipe

Turkey + Sweet Potato

Turkey, Sweet Potatoes, Brown Rice, Flax, Cranberries, Apples, Spinach, Salmon Oil, Ginger Root, Kelp

Our recipes benefit your dog by relieving allergies improving digestion supporting coat managing weight strengthening muscle alleviating arthritis building immunity balancing pH reducing dander boosting energy

Our recipes benefit your dog by boosting energy relieving allergies improving digestion supporting coat managing weight strengthening muscle alleviating arthritis building immunity balancing pH reducing dander

Dogs live longer eating real food. Spend less time at the vet and more years with your dog.

Quality you can’t find in stores

We sell UnKibble directly to you. We ditch the retail markups and cookie cutter bag sizes. You get a meal plan tailored to your dog, at a price you could never find at the pet store.

  • Perfectly Timed Orders

    Never overfeed or run out of food

  • Free Shipping, Always

    Anywhere in the US

  • Flexible Delivery

    Pause or modify orders at any time

  • Personalized Plans

    With a personalized scoop for your unique dog