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Meet UnKibble

The freshest dry dog food ever. Made with
real ingredients, and delivered to you.

The freshest dry dog food ever. Made with real ingredients, and delivered to you.

GET STARTED LEARN MORE

100% Whole Foods

Real ingredients in
radically simple recipes

Personalized Plans

Meals customized for your dog's
weight, breed and activity level

Vet Developed

Exceeds industry standards

No Retail Markup

Sold directly to you to keep
quality high and price low

A personalized scoop, just
for your pup.

No more measuring. No more guesswork. Just scoop and serve the perfect amount for your dog's unique needs. Take our quiz to find the perfect plan.

TAKE THE QUIZ
nutritionist

A personalized scoop,
just for your pup.

No more measuring. No more guesswork. Just scoop and serve the perfect amount for your dog's unique needs. Take our quiz to find the perfect plan

TAKE THE QUIZ
UnKibble vs. Kibble
There's really no comparison, but here it is anyway
VS
  • UNKIBBLE
  • Human-grade ingredients
  • Real meats only
  • No artificial additives, colors or flavors
  • Gently dried at low temp
  • Custom plans and scoops
  • No recalls
  • KIBBLE
  • Feed-grade ingredients
  • Powdered meat meals
  • Fillers and additives
  • Extruded at high temp
  • Confusing feeding guidelines
  • Widespread listeria + ecoli outbreaks

Join the UnKibble Revolution

We are rewriting the rules of dry dog food. Kibbles use powdered meat meals, cheap fillers and processed junk. Our product is different.

It’s not kibble. It’s UnKibble: the only Fresh Dry food for dogs.

START TODAY
  • Uncompromising
    Quality

    We use only 100% whole food. We’re so proud of our ingredients, we print them on the front of every bag.

  • Unbelievable
    Taste

    We turn fresh food into crunchy pieces dogs dance for. Even the pickiest eaters will love the taste of UnKibble -- we guarantee it.

  • Unmatched
    Customization

    We build the perfect vet-developed plan for your dog’s unique needs. A custom scoop for your pup removes any portioning guesswork.

  • Unbeatable
    Value

    We sell directly to you. No retail mark-up means a better price for you.

UNKIBBLE MY DOG’S BOWL

Vet-developed innovation

Our team of vets created a whole new approach to dry pet food. We combine fresh meats and veggies with our one-of-a-kind Fresh Dry process.

The result is the next generation of dry dog food, made with only human-grade ingredients and no preservatives. It’s as easy as kibble, but way, way better.

Perfect for puppies and adults

All of our UnKibble and Fresh recipes meet or exceed the standards set by AAFCO's Dog Food Nutrient Profiles for all life stages.

If you've got a puppy, we'll take that into account when building your plan, then we can adjust your plan as they grow.

Perfect for puppies and adults

All of our UnKibble and Fresh recipes meet or exceed the standards set by AAFCO's Dog Food Nutrient Profiles for all life stages.

If you've got a puppy, we'll take that into account when building your plan, then we can adjust your plan as they grow.

Three radically simple recipes

With a taste, texture, and smell they can’t resist, even the pickiest
pups find themselves licking their chops.

chicken-brown-rice-recipe

Chicken &
Brown Rice

Chicken, Brown Rice, Sweet Potatoes, Carrots, Apples, Kale, Sunflower Seeds, Ginger Root, Kelp & Nothing Artificial

beef-barley-recipe

Beef & Barley

Beef, Barley, Flax, Carrots, Green Beans, Beets, Cranberries, Rosemary, Kelp & Nothing Artificial

duck-salmon-recipe

Duck & Salmon

Duck, Salmon, Tapioca, Flax, Sweet Potatoes, Carrots, Spinach, Apples,
 Chia Seeds, Parsley, Kelp
 & Nothing Artificial

Three radically simple recipes

With a taste, texture, and smell they can’t resist, even the pickiest
pups find themselves licking their chops.

chicken-brown-rice-recipe

Chicken & Brown Rice

Chicken, Brown Rice, Sweet Potatoes, Carrots, Apples, Kale, Sunflower Seeds, Ginger Root, Kelp & Nothing Artificial

beef-barley-recipe

Beef & Barley

Beef, Barley, Flax, Carrots, Green Beans, Beets, Cranberries, Rosemary, Kelp & Nothing Artificial

duck-salmon-recipe

Duck & Salmon

Duck, Salmon, Tapioca, Flax, Sweet Potatoes, Carrots, Spinach, Apples, Chia Seeds, Parsley, Kelp & Nothing Artificial

Our recipes benefit your dog by relieving allergies improving digestion supporting coat managing weight strengthening muscle alleviating arthritis building immunity balancing pH reducing dander boosting energy

Our recipes benefit
your dog by
boosting energy relieving allergies improving digestion supporting coat managing weight strengthening muscle alleviating arthritis building immunity balancing pH reducing dander

Dogs live longer eating real food. Spend less time at the vet and more years with your dog.

Quality you can’t find in stores

We sell UnKibble directly to you. We ditch the retail markups and cookie cutter bag sizes. You get a meal plan tailored to your dog, at a price you could never find at the pet store.

  • Perfectly Timed Orders

    Never overfeed or run out of food

  • Free Shipping, Always

    Anywhere in the US

  • Flexible Delivery

    Pause or modify orders at any time

  • Eco-Friendly Packaging

    Compostable and recyclable materials only

Thousands of tails wagging!

See what our customers are saying.

The Best!!

Our 14 year old girl, Raven is moving toward the end of her life and was not eating well, until we tried UnKibble. Voila! She ate the entire bowl and went back to lick her bowl -- twice! Wow, you have a remarkable product.

- Jane, TX

OBSESSED!

I always worry that the regular dry kibble isn't enough nutrition for Hoagie. This is a good alternative that doesn't require me feeding him a full meal of raw food (which gives me sticker-shock and I worry if I don't feed it to him fast enough for it to still be fresh).

- Kat & Doug, TN

Amazing

My dog never gets excited about food and she would be jumping up and down when I pulled out the bag and would eat the entire bowl. I've never seen anything like it. Pippa is obsessed!

- Sydney, CA

Lovin it!!

I like that I can read and recognize all of the ingredients. I like that my dog really likes the food: he is usually indifferent about eating his breakfast and dinner, but he has cleaned his bowl.

- Krystal, TX