AS SEEN IN:
Finally, Fresh Dog Food at an Affordable Price
100% fresh, whole ingredients. More convenient than fresh-frozen. 40% less expensive. Our most popular product.
The freshest dry dog food ever. Made with real ingredients, and delivered to you.
SEE PLANS & PRICINGAS SEEN IN:
AS SEEN IN:
100% Whole Foods
Real ingredients in
radically simple recipes
Personalized Plans
Meals customized for your dog's
weight, breed and activity level
Vet Developed
Exceeds industry standards
No Retail Markup
Sold directly to you to keep
quality high and price low
A personalized scoop, just
for your pup.
No more measuring. No more guesswork. Just scoop and serve the perfect amount for your dog's unique needs. Take our quiz to find the perfect plan.
TAKE THE QUIZ
You shouldn’t have to break the bank to feed your dog fresh. On average, UnKibble is 40% less than fresh-frozen options.
Use those savings to buy your dog (or yourself!) something nice.
SEE PLANS & PRICINGJoin the UnKibble Revolution
We are rewriting the rules of dry dog food. Kibbles use powdered meat meals, cheap fillers and processed junk. Our product is different.
It’s not kibble. It’s UnKibble: the only Fresh Dry food for dogs.
START TODAY
Uncompromising
Quality
We use only 100% whole food. We’re so proud of our ingredients, we print them on the front of every bag.
Unbelievable
Taste
We turn fresh food into crunchy pieces dogs dance for. Even the pickiest eaters will love the taste of UnKibble -- we guarantee it.
Unmatched
Customization
We build the perfect vet-developed plan for your dog’s unique needs. A custom scoop for your pup removes any portioning guesswork.
Unbeatable
Value
We sell directly to you. No retail mark-up means a better price for you.
Vet-developed innovation
Our team of vets created a whole new approach to dry pet food. We combine fresh meats and veggies with our one-of-a-kind Fresh Dry process.
The result is the next generation of dry dog food, made with only fresh, whole ingredients and no preservatives. It’s as easy as kibble, but way, way better.
All of our UnKibble and Fresh recipes meet or exceed the standards set by AAFCO's Dog Food Nutrient Profiles for all life stages.
If you've got a puppy, we'll take that into account when building your plan, then we can adjust your plan as they grow.
All of our UnKibble and Fresh recipes meet or exceed the standards set by AAFCO's Dog Food Nutrient Profiles for all life stages.
If you've got a puppy, we'll take that into account when building your plan, then we can adjust your plan as they grow.
Four radically simple recipes
With a taste, texture, and smell they can’t resist,
even the pickiest
pups find themselves licking their chops.
Four radically simple recipes
With a taste, texture, and smell they can’t resist,
even the pickiest
pups find themselves licking their chops.
Quality you can’t find in stores
We sell UnKibble directly to you. We ditch the retail markups and cookie cutter bag sizes. You get a meal plan tailored to your dog, at a price you could never find at the pet store.
Perfectly Timed Orders
Never overfeed or run out of food
Free Shipping, Always
Anywhere in the US
Flexible Delivery
Pause or modify orders at any time
Personalized Plans
With a personalized scoop for your unique dog
